While other directors specialize on car or food, Frank concentrates on directing people.
It doesn’t matter, if an actor needs to deliver a monologue, dialogue, if he bites into a burger or just holds toothpaste into camera and needs to smile: When performances are truthful, people can relate to them and allow to be touched. Consumers today want to be treated on an equal footing – especially when they need to watch commercials – they are craving for authenticity. And the performance that the director creates is the very heart of it.
Starting with short films and music videos Frank refined his directing skills by training with coaches Judith Weston (director’s coach of Alejandro González Iñarritu), Susan Batson (Juliette Binoche, Nicole Kidman) and Jean-Louis Rodrigue.
Born in Düsseldorf – as son of an actress – Frank moved to Hamburg and worked as a creative for advertising agency Springer&Jacoby. In 2000, after visiting New York Film Academy and classes at UCLA, he started shooting promos for Europe’s biggest musicvideo production house DoRo including the world number one hit „If this ain’t love“ by Sophie Ellis Bextor. Since then he has passionately directed a number of world renowned clients as McDonald’s, Lufthansa, Nivea, Mercedes-Benz, nutella, E.ON, Heinz, Sony, BlackBerry, MINI and many more.
Frank lives with his wife and their two kids in Berlin.