Hypno is a director of commercials, content, music videos, fashion films and interactive films. He started his career in advertising as a producer and after he watched closely what the directors were doing, he decided to become one and he went to New York film academy to study the craft.
The progression to directing was a natural one and in july 2008 Hypno made the jump. Things happened pretty quickly from there with major TV and interactive campaigns for Diesel, Mastercard, Coca Cola, Samsung, KFC and many more. Some of his work was awarded on advertising festivals. He was working with major agencies like McCann London, Publicis Milano, BBDO Moscow, Mama Disco Mexico, and many more.
His work, for Diesel – "saynotouncoolwool", has taken the internet by storm (Magazines like Shots, Creativity Online, Ad Week and the Drum wrote good reviews or made it pick of the day).
Hypno has a strong quirky visual sense of humour, art direction and craft in his films. Storytelling remains key, and his attention to detail, composition, and surroundings show through. His spots become something more than just ads, they become entertainment.