Hypno has directed over 50 music videos and more than 150 commercials in many different countries. He began his career with music videos, quickly earning a reputation for beautifully crafted and engaging narratives. He’s still involves in this side of the industry, shooting videos for Romanian bands including Subcarpati, OCS, We singing Colours, Deliric, and Lucia. He also directs fashion films, which have made the official selection in fashion film festivals. Hypno’s success in music videos led to further work in television commercials, where he made an impact directing innovative and award-winning projects for brands such as Samsung, Geocell, GPI, Pepsi, Oriflame, WWF, and Anim’est. The Samsung viral (created with The Viral Factory London) enjoyed huge success, and has more than eight millions hits on YouTube. Originally from Romania, Hypno continued his education at New York Film Academy in 2006. He’s currently working on his first short film.