Wiebke Berndt is a highly regarded German director, who creates films with a fresh and intense visual beauty. Known for her ability to inspire and work intimately with actors, her films have a natural and authentic feeling, based on storytel - ling. “It all comes down to my personal connection with the idea of the script”, Wiebke says. “I need to feel inspired and motivated by the creativity of the board, whether it’s a cha - racter driven spot or a more moody, visual piece. It’s always about finding the story, connecting with it and translating that feeling to the audience.” She began her education as a still photographer before finally crossing over to film, com - pleting her first music promo. Making the inevitable move to Berlin, the wild years with a countless number of promos began. The freedom of creative experimentation was offered to her, and from this, she built a body of work which led to a thriving international career as a director of commercials. Ever since, Wiebke has been working non-stop and has directed campaigns worldwide for clients such as Renault, Volkswagen, Vodafone, Nivea, Master Card, Visa, HSBC, Coca Cola, T-Mobile, Beeline, La Halle and Sprite, just to name a few.
Wiebke notes that her approach to directing is heavily influ - enced by the world travels that are part of her work. “I lear - ned how to treat people, and how to be sensitive to various cultural needs” she notes. “For me film making is a giant team effort. A director must inspire the team to give their best all times. I love my job and the creative people around me, which makes my time on the set a pleasure, a pleasure which comes across in my films.“